Create your Idea Sheet — then take it further with AI-driven, real-world reaction and guided next steps.
Your structured Idea Sheet is always available to download and share as a PDF.
The full process
Step 1 / 6
Write it down raw — title, a few words, an image if it helps.
Step 2 / 6
Who it's for, the core problem, a rough business case.
Step 3 / 6
Step back. Pick lenses to sharpen the next pass.
Step 4 / 6
Surface assumptions, find break points, weigh alternatives.
Step 5 / 6
Proceed, validate, or stop — informed by real-world signal.
Step 6 / 6
A clear, decision-ready Idea Sheet®. Ready to share.
They come before Lenses because they guide how each Lens evaluates the idea — stage, market, user, industry, environment, and other context. As your thinking evolves, your Focus Factors can evolve too.
Each Lens uses your Focus Factors to surface opportunities, risks, assumptions, and refinements. Tap any Lens to see what it does.
How a buyer or user reacts.
Unit economics and payback.
What could go wrong, and how badly.
Competitive timing and positioning.
Whether it can be built and run.
Leadership alignment and readiness.
Technical feasibility to build.
Novelty and what's protectable.
Accept a sharper rewrite — or edit it inline.
Answer the hard questions that expose blind spots.
See where two lenses pull in different directions.
Focus Factors define the world. Lenses reveal what you might not see. You decide what happens next.
What you walk away with
Export a clean Idea Sheet® as a PDF — ready to present or send, anytime.
Your ideas stay yours. Nothing leaves your hands unless you choose to share it.
Step away and come back — your work is saved automatically, right where you left it.
Positioning
Built for the part of work most tools ignore — the thinking before action.
Turn early thoughts into clear, decision-ready ideas.
Start with a single thought. Nothing to prepare.
You’ll be able to save and return to your ideas.
Built from real-world use — not theory.